![]() ![]() He thought this accessible approach could work in America, so he opened Momofuku Noodle Bar. Time has helped these cultures realise that all people want to eat good, delicious food – eating good food isn't reserved for the wealthy elite," he says. ![]() "This might seem simplistic, but I think that enjoying food is so foundational in Asia because they've just been doing it longer than anyone else. It was a big contrast to the fine-dining New York scene that Chang was used to – which he found not relatable and inaccessible, defined by pricey tasting-menu formats and million-dollar fit-outs. Like other parts of Asia, Japan has an incredibly democratic food culture: you can eat well at a 7-11 store or train station, and people from all demographics and pay grades will rub shoulders in a ramen joint. "I didn't know what else to do with myself, so I showed up to a postgrad career fair and signed up to teach English in Japan, because the booth was closest to the door," he writes in Eat A Peach. Yet it was by total chance that Chang landed in Japan. But he'd just been in Japan and noticed the blockbuster demand for the broth-filled noodle bowls. He admits it was "a downright bizarre proposition in 2004", to open a ramen joint. ![]()
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